Building Customer Loyalty Through Brand Equity

What emotion do your customers experience when they interact with your company? What impression do you or your employees, internal systems and products make on your customers and business partners? What is the essence of your company that will stand the test of time?
In my BLASTTM Marketing System, I spend a lot of time teaching [...]

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Helping The Newcomers – New Business Loans

No matter in whichever context we talk about the saying that ‘the first step is the hardest” holds true. The same is the case with the business. It does not matter how much experience a person or a body of persons have, it always requires some assistance when we venture into the unknown regions.Business has [...]

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Career Advice: How To Survive The Career Tsunami

 The world of work is experiencing changes of tsunamic proportions. Career paths are being impacted on a scale not seen since the Big Depression of the 1920s-30s. New opportunities are opening; old ones are going up in smoke. If you are truly ambitious careerists you will pay heed to the advice of Charles Darwin who said, [...]

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