Sealcoating your asphalt commercial parking lot can extend the life of your investment by YEARS, which in turn will save you money in the long run to the tune of $1000’s for even a small parking lot.
Unlike a driveway, doing this yourself is not cost effective. If you are a typical business owner or property [...]
in business unusual, different and hostile situations do occur. This was recently the case when G. contacted me. Recently they had been going through some rough times at his workplace, due to issues with some hostile competitors. G.’s boss had recently started frequently demanding that G. and his co-workers ‘Be more creative. Think differently’. G. [...]
Marketing communications refer to messages that are being used to communicate with a target market. These are being used in direct marketing, advertising, promotion, public relations, and online marketing with the aim to influence the buying decision of potential clients.
Here’s how you can make your marketing communications more effective:
1. Make them benefit-driven. The problem with [...]
